Edtech Startup Abwaab Acquires Pakistan’s Edmatrix Marking First Move into Wider Asia

Edtech Startup Abwaab Acquires Pakistan’s Edmatrix Marking First Move into Wider Asia

Amman, Jordan

Abwaab, the Jordanian-born smart online learning platform, today announces its acquisition of Edmatrix, a Pakistani-based social e-learning platform founded in 2020 by ex-Uber executive Raja Ahmed Shuja. This marks the startup’s first move into the wider Asian market, after having recently announced the ramping of its operations in Egypt.

“Our mission to provide the highest-quality education and make it accessible and affordable to each and every student regardless of socioeconomic background aligns perfectly with Edmatrix’s. We’re proud to have them onboard as we embark on a journey to change the way students learn in our part of the world”, said Sabri Hakim, Co-founder & COO, Abwaab.

“Our team is passionate about creating impact in Pakistan, and joining forces with the Abwaab team will enable us to unlock massive potential,” commented Edmatrix’s Raja Ahmed Shuja on the deal.

The acquisition, for an undisclosed amount, means that Abwaab will start operating immediately in Pakistan, the world’s 5th most populous country with 50M+ students, and strong demand for high-quality, affordable education.

About Abwaaab Technologies Inc.

Founded in 2019, Abwaab is an online learning platform that allows secondary school students in MENA to learn at their own pace, test themselves and get ahead with our expert tutors anytime and anywhere.

By offering concept-based video lessons, visualized learning journeys, continuous assessment, and performance-tracking features, we are changing the way students learn outside the classroom.

Our platform can be accessed via desktop and mobile web. You can check us out at https://abwaab.meCrunchbaseMAGNiTTFacebookInstagramTwitter & LinkedIn.

About Edmatrix

Founded by a diverse team of academics, Dr Faryal Shuja & Manaal Shuja alongside ex Uber executives Raja Ahmed Shuja & Syed Onib Nasir in July 2020, Edmatrix is a social eLearning platform thoughtfully designed to provide affordable online education to anyone, anywhere and empower learners to unlock their potential. Prior to acquisition, Edmatrix was backed by Million Ventures, a startup studio in Berlin to help in its go-to-market plan


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